Roi-AI – Database-Wide Automation
- Database monetisation: Rather than only helping individual recruiters chase new candidates, Roi-AI is positioned to reactivate and monetise the whole database. That means using automation across email, SMS, surveys, and chatbots to keep the entire candidate and client pool engaged.
- Broad audience: Can be used by marketers, business owners, and recruiters alike. Less about recruiter desk efficiency, more about nurturing relationships at scale.
- Objective: Increase return on investment from the data you already own, reduce database decay, and improve brand engagement.
SourceWhale – Recruiter-Centric Outreach
- Built for recruiters: Outbound sourcing and candidate engagement. Recruiters use it to build structured, multi-touch campaigns (email, LinkedIn) aimed at new candidates and clients.
- Sequencing tool: Focuses on one-one or one-to-a-few sequencing and follow-up automation.
- Objective: Get responses from fresh prospects
In short:
- SourceWhale = recruiter’s tool for new candidate/client outreach.
- Roi-AI = automation engine for whole database engagement.